The Ag Engineering podcast is a conversation with small scale fruit and vegetable farmers to discuss tools, tips or techniques to improve the sustainability of your farm. In this episode, we visit with Pauline Stevens of Golden Russet Farm (https://goldenrussetfarm.com/) to talk about their pivot into opening up their greenhouses using a sign-up form during the covid 19 pandemic.
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Show Notes/Chapters
1:48 How are you selling during COVID19?
3:07 Challenges in the Pivot
5:21 Selling Seeds to gardeners
6:49 Pre-ordering plants & customers perceptions
8:27 Time slot shopping
14:19 Staggering arrivals
16:30 Sign Up Genius
20:56 Duplicating the form
24:23 Mailing list growth
25:49 Social Media Marketing
27:46 Challenges with Sign Up Genius
29:22 Tracking attendance
32:14 Getting plants to the people
33:15 Recycling flats
Sign Up Genius: https://www.signupgenius.com/
Website: https://goldenrussetfarm.com/
Facebook: https://www.facebook.com/GoldenRussetFarm
Instagram: https://www.instagram.com/goldenrussetfarm/