Should an Online Marketplace be Part of your Long Term Business Plan? EP23

The Ag Engineering podcast is a conversation with small scale fruit and vegetable farmers to discuss tools, tips or techniques to improve the sustainability of your farm. In this episode, we talk with Rose Wilson ( to talk about online sales and their long term plan for your farm.

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Learn something from the show? Let me know or share feedback here!

Notes to think about

  • Is the product shippable? Or how far away is the farm? Convenient pick-up
  • Shipping/HANDLING costs
  • Labor logistics
  • Sustainability of the business 
  • Value added – ice cream, cheese, ferments
    • Costs for: Packaging, dry ice etc.
    • Need high margins or charge a processing/shipping cost in order to be worthwhile
  • Might not need it after this pandemic 
  • Think about pick-up location!


2:36 Why is an online store a good fit for you?

5:07 Pricing for delivery

7:05 Will customers stay online after COVID 19?

10:45 Considerations for long term online sales use

13:13 How to keep customers on this new service

15:23 Negatives to going online.

18:48 How do you get into remote markets?

23:56 Online competition or advantage? 


Listen to this Episode


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